Case Study:
939 N Fairfield Ave #2, Chicago, IL 60622
The Challenge:
939 N Fairfield Ave #2, Chicago, IL 60622 had been sitting on the Chicago market for more than 2 months with 3 bedrooms and 2 bathrooms. The house also has 2-car space garage but was receiving no positive response from any buyer. The engagement was really low on the listing platforms. Although, the property was in a good neighborhood but still did not get the response that was expected from the owner. The biggest issue? Buyers couldn’t visualize the potential of the space.
Listed by:
Michael Kang • Coldwell Banker Realty
Brandon Banks • Coldwell Banker Realty
The Solution:
From bedroom to living room, every room was virtually staged with high-end renders that gave a realistic feel. Once it’s staged, the property starts getting questions and feedback from potential clients. The home was staged with modern furniture, thoughtful decor, and a clean design that grabbed the attention. The results were fast like really fast and the house that had been sitting on Chicago's crowded market for more than 2 months, started getting reactions from the viewers.
Why It Worked:
First of all virtually staged listings get quicker responses than the unstaged ones with increased interest. Professionally staged renders get more views and clicks. The most underrated factor is that it's cost-effective when compared to traditional staging. One thing that can also be seen in this case is that presentation counts when it's done right. .